Black Hat SEO – Don’t do it! « Internet Marketing and Online Promotion

Black Hat SEO – Don’t do it!

J.C. Penney has gone from #1 in search results on Google down to below #71.

What happen you might ask?

Well it seems that J.C. Penney decided to goose their search results using a Black-Hat tactic. While Black-hat services are not illegal, if you are caught Google will bring their wrath down on you.

They had created about 2,015 pages are on sites which were nothing but links back to the J.C. Penney site. These links were designed to fool Google into thinking that had more popular links than they really had.

Some might say that J.C. Penney got off easy for just having their ranking corrected.

Back in 2006 Google caught BMW doing this and other things and they totally removed BMW.de off the search engine results.

For more information about this read the great article in the New York Times:

http://www.nytimes.com/2011/02/13/business/13search.html?_r=2&partner=rss&emc=rss

Like this:

Be the first to like this post.

Explore posts in the same categories: internet marketing

This entry was posted on February 13, 2011 at 7:10 pm and is filed under internet marketing. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.